mojja.io — Master Website FAQs (Detailed) + Pricing
This FAQ is designed to answer the inevitable questions prospects will have. It aligns your pricing, tier progression, Upsell Module performance fees, and your UK + Zanzibar operating structure.
Key note: Starter is an entry-level paid plan and includes the Upsell Module from day one.
Premium Pricing Tiers (Single Source of Truth)
Use this table to understand how features, automation depth, and performance fees progress across tiers
| Feature | Starter | Essential | Growth | Pro | Custom |
|---|---|---|---|---|---|
| Best For | Smaller operations / new properties | Teams ready for reliable automation | Established teams scaling revenue | High-volume, multi-team environments | Groups with unique models |
| Core Focus | Foundation + prove revenue | Automation layer | Optimise + scale | Control + oversight | Bespoke architecture |
| Core Flow | Enquiries, bookings, guest chat | Expanded operational capacity | High-volume workflows | Advanced multi-team workflows | Tailored workflow logic |
| Automation Level | Basic | Standard | Advanced | Deep lifecycle automation | Bespoke logic |
| Upsell Module | Included | Included | Included | Included | Included |
| Module Logic | Manual / trigger-based | Automated triggers | Multi-stage automation | Deep workflow integration | Custom build |
| Performance Fee | 15% | 10% | 5% | 0% | Custom arrangement |
I. The Essentials
What is mojja.io?
mojja.io is operational infrastructure for hospitality teams that run on WhatsApp. It organises enquiries, bookings, guest communication, and internal workflows into one structured flow.
Who is mojja.io built for?
Hospitality businesses including hotels, guesthouses, villas, restaurants, beach clubs, tour operators, and experience providers—any team handling guests daily on WhatsApp.
Is mojja.io a chatbot?
No. mojja.io is not a chatbot platform. Automation and AI assist your team, but human hospitality remains in control of guest conversations.
Do I need technical skills?
II. Choosing Your Tier
Each tier is designed around a single idea: start with foundation + revenue proof, then upgrade for automation depth and margin improvement.
Starter Tier — Core Foundation (Entry-level paid plan)
Starter gives you a structured WhatsApp operation and includes the Upsell Module from day one. It is designed to prove the workflow and prove revenue before you pay to automate it at higher tiers.
What’s included in Starter?
Core flow for enquiries, bookings, and guest chat, plus the Upsell Module. Automation is manual/trigger-based (no advanced AI automation, deep availability logic, or complex routing).
What makes Starter different from WhatsApp Business?
WhatsApp Business is a messaging tool. Starter adds operational structure—unified message handling, booking workflow status, and an upsell flow that can generate incremental revenue.
Why is Starter paid?
When should I upgrade from Starter?
What is the “Invisible Upgrade Trigger”?
Starter proves your core operation and early upsell revenue. Higher tiers automate those flows and reduce performance fees—so your margins improve as your business scales.
Essential Tier — Automation Layer
Essential introduces Automated Triggers. Confirmations and upsell timing can run automatically, reducing manual follow-ups and improving consistency.
What does Essential add compared to Starter?
Automated triggers for key guest moments (e.g., confirmation, pre-arrival). You also gain more operational capacity to handle higher guest volume reliably.
Who should choose Essential?
Boutique hotels and teams that want WhatsApp under control without manual chasing—reliable automation without heavy operational complexity.
Growth Tier — Revenue Engine
Growth is built for teams scaling volume. It adds multi-stage automation and supports multiple workflows running together, while reducing performance fees further.
What does Growth add compared to Essential?
Multi-stage automation and deeper workflow logic—useful when you’re managing more guests, more services, and more operational moving parts at once.
Why is Growth often the best value?
This tier tends to deliver the strongest ROI: better automation depth plus reduced performance fees, so margins improve while operations get smooth
Who should choose Growth?
Mid-sized hotels, tour operators, and teams serious about growth, reputation, and internal efficiency
Pro Tier — Operational Control
Pro is for high-volume operations and multi-team environments. It provides deep lifecycle automation, advanced routing and escalation, and removes upsell commission (0%)
What does Pro add compared to Growth?
Resorts, event venues, nightlife, and high-volume operations that want automation without losing control.
Why is Pro 0% performance fee?
Yes. Upsell remains included, and your performance fee improves compared to Starter.
Custom Tier — Enterprise
Custom is for groups with unique structures or complex workflows. It is configured around your operations: bespoke logic, module configuration, integrations, and governance.
When do I need Custom?
When you have multiple properties, multiple departments, bespoke policies, or you need specialised workflow logic and reporting.
Do I still have the Upsell Module?
Yes. Upsell remains included, and your performance fee improves compared to Starter.
III. Revenue & The Upsell Module
What is the Upsell Module?
The Upsell Module helps you offer add-ons (transfers, excursions, upgrades, late check-outs, experiences) at the right moments inside WhatsApp—without relying on staff memory or manual follow-up.
How does the performance fee work?
Mojja applies a performance-based fee to the incremental upsell revenue generated through the module. The fee reduces as you move up tiers: 15% → 10% → 5% → 0%.
Do I control pricing and fulfilment?
Yes. Your business controls offers, pricing, availability, and fulfilment. Mojja provides the workflow, tracking, and automation infrastructure.
How does a guest pay?
Payments are handled through your connected payment infrastructure (e.g., Stripe). Mojja can support payment links and transaction status handling inside the WhatsApp journey.
Will AI message guests without oversight?
No. Mojja’s AI assists your team (suggestions, organisation, timing) but does not remove human oversight of guest communications.
IV. Operations, Visibility & Reliability
Does mojja.io replace my PMS?
No. mojja.io sits alongside your existing systems. It acts as the connective tissue between guest communication and operational execution.
How do I know my team is using the system correctly?
Mojja provides operational visibility: you can see where each guest sits in the journey, what has been confirmed, and what is still pending.
Can I track response times and staff performance?
Yes. Mojja can attribute conversations and actions to staff members so you can monitor response time, consistency, and operational follow-through.
V. Trust, Security & Company Structure
Who owns the guest data?
Your business owns your guest data. Mojja processes data only to deliver the service you choose.
Is guest data secure?
Yes. Mojja uses secure infrastructure, encrypted connections, and controlled access to protect data and maintain reliable operations.
Where is mojja.io based?
mojja.io is operated by Mojja.io Ltd (United Kingdom) with a local subsidiary operating in Zanzibar under applicable Zanzibar and Tanzanian laws.
Is there a long-term contract?
No long contracts by default. You can start, test, and grow at your own pace
Company Structure Line
Mojja.io is operated by Mojja.io Ltd (United Kingdom) with a local subsidiary operating in Zanzibar under applicable Zanzibar and Tanzanian laws.